NY Rangers

The New York Rangers hired The Automat’s Zachary Kiernan to develop a 35 day branded collaboration series. The focus of this collection was to develop custom branded art and design collateral that would highlight the true grit in the game of hockey. The NY Rangers wanted to celebrate their passionate fan base, and the ways in which they support their team. These designs were used in print stadium packages, large-scale signage, and for social media marketing.